Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead day-to-day paid search execution, optimization, and reporting in support of student enrollment and product adoption. You will own campaigns across Google Ads, SA360, and Microsoft Ads, drive testing, and manage internal teams and agency partners. The role emphasizes leadership, rigorous analysis, and continuous testing to improve volume, conversions, and cost efficiency in a dynamic education-focused business.
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