Performance Marketing Lead (Remote US)

Position Overview

Directive Consulting is a performance marketing agency for SaaS and Tech companies using our unique Customer Generation methodology focused on SQLs and Customers. We are seeking a proactive Paid Strategist (internally known as Senior Account Strategist, Paid Media) who excels at crafting winning strategies, managing custom client deliverables, and driving high-performing Paid Media campaigns for enterprise SaaS clients.

Key Responsibilities

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Communicate weekly with vendors and operational partners to ensure task alignment and work quality
Drive referrals through strong client relationships and professional networking
Develop and build client strategies each quarter
Create, maintain, and optimize budgets for multi-channel paid media campaigns
Deeply understand client positioning and unique value propositions
Ensure accurate lead routing within a CRM
Leverage the value of Programmatic campaigns
Manage personal productivity and overall utilization
Collaborate with the Associate Director to meet internal and client goals
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads focusing on keyword research, ad copywriting, and audience targeting

Required Qualifications

3+ years of experience at a performance/digital marketing agency
Proven experience working with B2B SaaS/tech clients in an agency environment
Deep expertise in paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
Strong grasp of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance using tools like Google Analytics, GA4, and Excel for data-driven decision making
Track record of measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS businesses
Exceptional communication skills with the ability to translate strategy into data-driven storytelling
Strong organizational skills and the ability to prioritize and manage multiple projects simultaneously
Willingness to travel to visit clients as needed

Benefits & Perks

Compensation: Annual base salary range is $90,000–$110,000 USD with potential for bonus eligibility.
Health Coverage: Medical, dental, vision, disability, and life insurance for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for dependents.
Mental & Physical Benefits: Access to certified therapists through Spring Health, Headspace membership, and Gympass.
Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Birthday off, End of Year Recharge, and Paid Parental Leave.
Financial: Traditional and Roth 401(k) with a 3% company match.
Bonus & Perks: Annual bonus based on tenure and an Annual Anniversary Trip with peers and executive leadership.
Remote Work Flexibility: Ability to work remotely from anywhere in the US with an option to utilize state-of-the-art offices in Irvine, California.