Performance Marketing Lead

[Full-time] RemoteAt Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that.Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.About This RoleWe're looking for a Performance Marketing Lead to own paid user acquisition end to end.You'll own the paid budget, the channel mix, and the number. Today, that means search and paid social do the heavy lifting; from there, you'll decide where we expand next—CTV, podcast, and paid sponsor ships, or somewhere we haven't tried yet. You'll make that call based on what the data says, not what's fashionable.This is a hands-on role with real scope. You'll be in the accounts, writing copy, setting up landing page tests, reporting out on the numbers, and hitting our CAC targets. You'll work directly with our Head of Growth, and closely with data, product, lifecycle, and creative partners. If you like to be hands-on while driving the strategy, this is a good fit.Key Responsibilities Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsor ships, and new channels as the data supports it.Own the paid media budget: allocation across channels, pacing, and reallocation away from non efficient spend toward what's workingRun end-to-end campaign management—strategy, build, launch, optimization, analysis, and reportingOptimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategyBuild a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loopPartner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedbackManage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.Analyze audience and placement data to find new opportunities and cut inefficient segmentsReport on paid performance and test results weekly, and translate results into a clear point of view on what we do nextPartner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren'tEvaluate and manage agencies, vendors, and tools where they extend our capacityEvolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insightRequirements6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environmentHands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, Linked In, You Tube, or Tik Tok a plus)—you've built and optimized accounts yourself, not just briefed an agencyTrack record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk throughStrong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone elseWorking understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliableExpe…