Performance Marketing Lead

We are seeking a **Performance Marketing Lead** who thrives at the intersection of **hands-on execution and strategic ownership**. This role is for a builder, with entrepreneurial spirit, someone who can **write the copy, launch campaigns, analyze performance, and hold partners accountable** across the full paid and social ecosystem.

This role owns **all performance-driven marketing**, including **paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email**, while **overseeing external agencies** and **leading a small internal team.**

This role is accountable for **results, efficiency, and scalable growth**.

**Hands-On Execution (Core Expectation)**

* Write, test, and optimize **high-converting copy and creative direction** for:

+ Paid and organic social media
+ Paid and lifecycle email campaigns
+ Display, retargeting, and OTT/CTV ads

* Build, launch, and optimize campaigns directly across:

+ Social media platforms
+ Email marketing platforms

* Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
* Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

**Social Media Marketing Ownership (Paid + Organic)**

* Own **end-to-end social media marketing strategy**, including:

+ Paid social performance
+ Organic social content strategy and publishing
+ Channel growth, engagement, and brand consistency

* Ensure social content supports acquisition, retargeting, and lifecycle efforts
* Align social storytelling with performance goals and campaign calendars

**Paid Media, OTT & Channel Ownership**

* Own day-to-day performance across:

+ **Paid Social**
+ **OTT / CTV advertising**

* Define channel strategy, testing roadmaps, and budget allocation
* Partner with analytics and leadership to assess incrementality and efficiency

**Oversee Agency Performance**

+ **SEM / PPC** (Google Ads, Bing)

**Agency & Vendor Oversight**

* Serve as the **primary owner** of all paid media agencies:

+ Set strategy, goals, and performance expectations
+ Review campaigns, creative, and performance weekly
+ Push agencies beyond reporting into **active optimization and testing**

* Ensure agency work complements—not replaces—internal execution
* Recommend when to scale, pause, or reallocate spend across channels

**Internal Team Leadership & Partner Oversight**

* Lead and mentor **a lean internal marketing team**
* Marketing Mentorship for affiliate, widget, and ad-based partnerships:

+ Performance tracking
+ Optimization opportunities

+ Messaging alignment
+ Display & Re-targeting

* Create clarity around ownership between internal resources, agencies, and partners
* Establish lightweight processes that scale without adding friction

**Performance, Reporting & Optimization**

* Own performance KPIs, including:

+ ROAS, CAC, CPA, LTV
+ Conversion rates across the funnel
+ Incrementality by channel

* Translate insights into **clear actions and recommendations**
* Deliver concise, executive-ready performance updates

**What Success Looks Like (First 6–12 Months)**

* Paid and social channels show **measurable efficiency and scale**
* Social media functions as both a **brand and performance engine**
* OTT/CTV delivers clear, measurable value within the media mix
* Agencies and partners are accountable and high-performing
* Affiliate and widget programs are optimized and contributing incremental revenue
* Leadership has confidence in channel performance and growth strategy

**Requirements**

**Required**

* 5+ years in **performance or growth marketing lead or equivalent**
* Proven experience **writing and optimizing conversion-focused copy** for paid media and email
* Hands-on experience with:

+ Paid and organic social media
+ Email marketing platforms - Klaviyo Preferred

* Strong working knowledge of SEM/PPC and OTT/CTV
* Experience managing agencies and small, high-impact teams
* Data-driven mindset with strong analytical instincts

**Preferred**

* Experience in **travel, e-commerce, marketplaces, or high-intent consumer products**
* Familiarity with affiliate marketing, widgets, and partner-driven acquisition
* Experience with CRO, landing-page optimization, and attribution models

**Why This Role Matters**

This is not a coordination role—it is an **ownership role**.

You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.

**Growth Path**

* Performance Marketing Lead → **Director of Performance Marketing**
* Expanded ownership across lifecycle, attribution, and growth strategy

**Benefits**

Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!