This role will be hybrid and can work out of Lafayette, CA or Chicago, IL or New York, NY. The Performance Marketing Manager, Targeted Media role is a key function responsible for the oversight, growth, and delivery of digital media buys. • Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals • Deliver a seamless client onboarding experience for new accounts • Write ad copy as needed to align with platform specifications and best practices • Communicate with internal teammates to ensure ongoing campaign performance and updates are understood. Campaign Reporting • Empower the Client Management Teams with updates and performance details • Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media • Demonstrate media expertise in how data is understood and information synthesized to articulate a data story • Communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients.
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