Performance Marketing Manager; Native Advertising

Position: Performance Marketing Manager (Native Advertising) Responsibilities • Own end-to-end performance of native acquisition channels, driving profitable growth across Insurance products with clear accountability to revenue and margin targets • Scale spend efficiently while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards • Identify and unlock new revenue opportunities through strategic testing of audiences, publishers, ad formats, and creative frameworks • Translate complex datasets into actionable insights that materially improve performance and competitive advantage • Diagnose performance bottlenecks through root-cause analysis and implement high-impact optimizations across targeting, bidding, creative, and funnel strategy • Build scalable reporting frameworks and dashboards that enable faster, smarter decision-making across the team • Leverage automation, tracking infrastructure, and emerging technologies to create operational leverage and drive efficiency • Develop differentiated campaign angles and positioning tailored to the Medicare audience that improve click quality and downstream conversion value Requirements • 3-7 years of experience in performance marketing, preferably in the insurance lead generation vertical • Proven track record of managing and optimizing native advertising campaigns in high-value, considered purchase verticals • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights • Experience with marketing analytics tools and platforms such as Looker • Proficiency in setting up and managing campaigns in Taboola, Outbrain, and other relevant platforms • Excellent project management skills with the ability to thrive in a fast-paced environment • Bachelor's degree in Marketing, Business, or a related field (or equivalent years of experience) • Highly quantitative mindset with a data-driven approach to decision-making Benefits • Health, dental, and vision benefits • 401(k) with company match • Fully Remote Role – flexible location with virtual team collaboration • Entrepreneurial culture with direct impact on company growth • Opportunities to lead and scale campaigns in multi-million-dollar verticals #J-18808-Ljbffr

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