Performance Marketing Manager

This role will be hybrid and can work out of Lafayette, CA or Chicago, IL or New York, NY. The Performance Marketing Manager, Targeted Media role is a key function responsible for the oversight, growth, and delivery of digital media buys. Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals Deliver a seamless client onboarding experience for new accounts Write ad copy as needed to align with platform specifications and best practices Campaign Optimization Monitor ongoing performance to identify areas of opportunity Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc. Communicate with internal teammates to ensure ongoing campaign performance and updates are understood. Campaign Reporting Empower the Client Management Teams with updates and performance details Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media Demonstrate media expertise in how data is understood and information synthesized to articulate a data story