Performance Marketing Manager

Are you an analytical marketer who loves A/B testing, watching the ads scoreboard, and racking up marketing wins? If so, Rethink First’s new Paid Advertising Specialist role may be perfect for you. The Paid Advertising Specialist will work with all three of Rethink First’s divisions to brainstorm, plan, execute, manage, and report on multi‑channel paid advertising campaigns focused on driving awareness, generating leads, and powering business growth. The ideal candidate will have a hands‑on attitude, an unquenchable thirst for continuous improvement, and an analytical mindset with direct experience in executing paid advertising campaigns. This role will report to the corporate Strategic Marketing Manager and be part of the corporate marketing team.Scope of ResponsibilitiesDesign, manage, and execute effective paid advertising campaigns across social (Facebook, Linked In, Twitter) paid search and display (Google Ads), and other ad platforms or display/content marketing channels that support both direct and indirect marketing efforts and drive maximum ROI.Help each division manage their paid budgets across all paid channels by executing A/B tests, collecting & analyzing data, identifying trends and insights, and determining creative solutions that optimize for KPI metrics, including CPM, CPC, CTR, MER, ROAS, etc.Own the growth and optimization of assigned accounts, including data partnerships, granular keyword expansion, use of negative keywords, search query mining, quality score, audience targeting, and auction insights.Assist in the development of marketing campaigns where it concerns multi‑channel paid media strategy and building paid social media plans (including audience targeting and segmentation, messaging, budgeting, etc.)