Responsibilities Plan, launch, and optimize paid campaigns across Google, LinkedIn, and other relevant channels (including ABM campaigns against our target account list)Own budget allocation and report on ROI, CAC, and pipeline contributionOwn website SEO optimizationBuild and run testing frameworks across creative, targeting, and landing pagesSet up tracking, attribution, and reporting infrastructureManage CRM and website integrationsBrainstorm with the Head of Marketing on content and brand to build high-converting campaignsManage vendor and agency relationships as needed (outsourcing is always second resort at Inbolt)Lay the groundwork for a performance marketing team as headcount growsWork alongside the sales team to generate the pipe required Inbolt values end-to-end ownership, high rigor, and a genuine curiosity in the product we build. 4-7+ years in performance/growth marketing in a B2B scale upTrack record owning paid media budgets and hitting CAC/pipeline targetsStrong with attribution, analytics tools, and testing methodology. Inbolt is a robotics software company on a mission to build generalist intelligence for industrial robots, making automation accessible across manufacturing.
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