Performance Marketing Manager

At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. We're hiring a founding Performance Marketing Manager to own all of paid growth for Gist — every channel, every dollar, every partnership. Every paid channel. 3-7 years of brand-side performance marketing experience, with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital productProven experience driving growth from cold start — you have launched performance marketing for a new product or market from zero, not just optimised an existing system, and you know what it takes to find the first users before there is any data to work withHands-on fluency across Meta Ads Manager, TikTok Ads Manager, and Google Ads; programmatic and ad network experience a strong plusDemonstrated experience managing off-platform or non-self-serve partnerships — ad networks, OEM or device partnerships, media direct buys, affiliate or performance platforms, or similar; you have negotiated deals and managed these relationships independentlyMobile attribution tooling experience with Adjust or equivalent; able to set up and own measurement infrastructure end-to-end, not just read reports someone else configuredThinks in the right metrics: CAC, CPI, LTV, ROAS, Day 7/30 payback, and funnel conversion rates — and can diagnose when numbers move and whyStrong negotiation and partner management skills; comfortable building and managing external vendor and partner relationships independentlySenior individual contributor mindset — you thrive working independently, go deep on execution without needing a team beneath you, and bring enough seniority to set strategy and defend decisions to leadership without hand-holding AppLovin provides a competitive total compensation package with a pay for performance rewards approach.