Performance Marketing Manager
The Role
You will own the paid acquisition strategy across every digital channel, ensuring budgets are invested efficiently to maximize revenue, profitability and customer growth.
This is a highly commercial role requiring someone equally comfortable analysing data, briefing creative, managing agencies and scaling campaigns internationally.
Responsibilities
Paid Media Strategy
Own the paid acquisition strategy across all markets.Build quarterly and annual channel plans.Manage media budgets and forecasting.Deliver profitable customer acquisition against CPA, MER and ROAS targets.Identify new growth channels and testing opportunities.Channel Ownership
Manage all paid activity including:
MetaGoogle SearchGoogle ShoppingPerformance MaxYouTubePinterestTikTokAffiliate MarketingInfluencer Paid AmplificationDisplay & RetargetingCreative Strategy
Work closely with the team to:
Brief new ad creativeAnalyse creative performanceIdentify winning hooks and messagingDevelop UGC testing plansImprove CTR and conversionReporting & Analysis
Own weekly reporting across:
RevenueSpendROASMERCACCPACustomer acquisitionIncrementalityAttributionProvide clear recommendations rather than simply reporting numbers.
CRO Collaboration
Partner with the Ecommerce Manager to improve:
Landing pagesProduct pagesConversion rateCustomer journeyCheckout performanceSkills & Experience
4+ years in ecommerce performance marketingExperience managing $500k+ annual media budgetsStrong Meta and Google expertiseShopify experienceGoogle Analytics 4Attribution knowledgeExcellent Excel / Google SheetsCommercial mindsetStrong analytical skillsPinterest, TikTok and Microsoft ads experienceSuccess Measures
Revenue growthROASMERCustomer acquisitionNew customer growthCPA improvementTesting velocityBudget efficiencyWorking Model
Full-time in office at our HQ in East Austin.Compensation
Competitive, dependent on experience.
How to Apply
Please submit your resume to [email protected] along with a short cover letter outlining:
Your experience managing paid media hands-on, particularly Meta and GoogleThe scale of media budgets you have personally managedExamples of measurable commercial results you have deliveredBenefits
Free BikinisHealth/DentalMental Health Days offPay: From $60,000.00 per year
Work Location: In person
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