About the role Our client, a B2B company in Houston, is seeking a Performance Marketing Manager to lead its paid media strategy and drive measurable growth. This person will manage multichannel campaigns and significant budgets, and will be accountable for acquisition results. The ideal candidate is data-driven, test-oriented, and confident owning performance from strategy through execution.ResponsibilitiesPlan, launch, and optimize paid campaigns across Google Ads, Meta ad, and Linkedin Ads Manage monthly media budgets and forecast spend against performance goalsOwn acquisition KPIs including CPA, ROAS, CPL, and conversion volumeDevelop audience targeting, retargeting, and lookalike strategiesPartner with creative teams on ad copy, visuals, and landing page testingRun continuous A/B tests on creative, bidding strategies, and audiencesEnsure accurate conversion tracking and pixel implementation with analytics partnersReport on performance and present insights and recommendations to leadershipManage agency or vendor relationships where applicable
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