Build, test, and iterate on campaign structures, funnels, and retargeting flows to maximize ROAS and customer LTV. Use A/B testing and data analysis to improve targeting, messaging, and channel performance. Qualifications: 3+ years of hands-on experience managing paid media campaigns in a high-growth DTC e-commerce environment. Experience with Amazon Ads, YouTube, Pinterest, or affiliate marketing platforms. Experience managing creative testing cycles and coordinating with design teams.
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