Key ResponsibilitiesStrategy & Campaign Management: Develop, implement, and optimize multi-channel paid media strategies that drive customer acquisition, retention, and revenue growth across DTC and marketplace channels (Amazon, Google, TikTok, CTV). Innovation & Testing: Propose and run creative and audience tests; pilot new channels or campaign types. Strategic & Analytical: Proven ability to develop and execute strategies that drive measurable channel growth and efficiency. Strong analytical and problem-solving skills; can turn data into actionable insights. Collaborative: Effective cross-functional communicator; comfortable working with creative, product, finance, and agency partners.
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