Performance Marketing & Paid Acquisition Lead

Who we are

Cognito is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary.

Who you are

You are a strategic growth marketer who combines sharp judgment, ownership, and analytical rigor with the ability to write compelling, conversion-driven messaging.

You sit at the intersection of performance marketing and content. You don’t just optimize bids — you craft the messaging, positioning, and assets that make campaigns convert.

You are:

Outcome-obsessed to drive revenue growthSelf-directed and highly autonomousComfortable making and communicating high-stakes decisions, insights, and tradeoffsAnalytical and systems-oriented — you think in CAC, conversion rates, funnel velocity, and paybackA strong writer who can translate product value into clear, persuasive messaging across channels

What you’ll be doing

Own paid acquisition – Manage and scale campaigns across Google, Microsoft, Meta, and other lead-bidding marketplaces, making data-driven decisions on where to scale, pause, or reallocate spend based on performance and business goals.Optimize the conversion funnel - Drive performance from first click through paid conversion by refining landing pages, messaging, targeting, and conversion flows to improve efficiency and ROAS.Develop high-performing content – Craft, test, and continuously refine positioning, offers, and messaging across all paid ad formats. Contribute copy and messaging improvements where needed to maximize conversion and performance.Drive growth - Ship quickly, measure clearly, double down on what works, and proactively identify, test, and launch new acquisition channels to unlock incremental growth.Use data to drive decisions and forecasting – Analyze performance data to inform budget allocation and forecasting, and clearly communicate insights, projections, and recommendations to stakeholders.

What you should bring to the table

5+ years managing paid acquisition (Google Ads) with significant budgetsExperience with B2B freemium-based acquisitionStrong writing and content development skills, particularly for performance marketing and conversion-focused campaignsExperience creating and optimizing landing pages and performance-driven contentDeep understanding of analytics, funnel economics, CAC, LTV, and payback modelsSaaS experience (Online Form industry experience is a plus)

What you can expect in return

A competitive salaryHealth insurance and other benefits401k retirement plan with company matchCompany provided cell phone24 paid days off as a new employeeHybrid work schedule – a mix of in office and work from homeA relaxed and flexible work environmentA great team to work with and learn fromTeam outings and planned get-togethersA fun and functional office in the heart of Columbia’s arts and technology district