Performance Marketing & Paid Acquisition Lead

Who we are Outcome-obsessed to drive revenue growthSelf-directed and highly autonomousComfortable making and communicating high-stakes decisions, insights, and tradeoffsAnalytical and systems-oriented — you think in CAC, conversion rates, funnel velocity, and paybackA strong writer who can translate product value into clear, persuasive messaging across channels Own paid acquisition – Manage and scale campaigns across Google, Microsoft, Meta, and other lead-bidding marketplaces, making data-driven decisions on where to scale, pause, or reallocate spend based on performance and business goals.Optimize the conversion funnel - Drive performance from first click through paid conversion by refining landing pages, messaging, targeting, and conversion flows to improve efficiency and ROAS.Develop high-performing content – Craft, test, and continuously refine positioning, offers, and messaging across all paid ad formats. 5+ years managing paid acquisition (Google Ads) with significant budgetsExperience with B2B freemium-based acquisitionStrong writing and content development skills, particularly for performance marketing and conversion-focused campaignsExperience creating and optimizing landing pages and performance-driven contentDeep understanding of analytics, funnel economics, CAC, LTV, and payback modelsSaaS experience (Online Form industry experience is a plus) What you can expect in return