Performance Marketing & SEO Specialist

This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiencyOwn campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targetingMonitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize returnWrite and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion ratesConduct ongoing search term analysis, negative keyword management, and competitive researchProduce regular performance reports and translate data into clear recommendations for leadershipStay current on platform updates, beta features, and industry best practices across all paid channelsAffiliate Partner Management Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategyConduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intentAudit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development teamDevelop and execute a content SEO plan that drives organic rankings for priority categories and productsMonitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trendsIdentify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gapsStay informed on Google algorithm updates and adapt strategy accordinglyPerformance Reporting & Cross-Channel Collaboration Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIsCollaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are alignedPartner with the creative and content teams to brief assets needed for paid and organic initiativesShare insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunitiesTools, Automation & Process Improvement Deep hands-on experience with Google Ads and Microsoft Ads campaign managementFamiliarity with Criteo and Meta Ads; experience with shopping/product feed campaignsWorking knowledge of affiliate marketing platforms, particularly Rakuten AdvertisingSolid SEO foundation spanning technical, on-page, and content disciplinesStrong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platformsDetail-oriented with strong organizational and prioritization skillsEffective communicator who can translate performance data into a clear business narrativeKnowledge of licensed consumer products or high-SKU ecommerce a plusAbility to connect marketing, product, and customer behavior into one narrativeExcellent communication skills, simplifying complex insightsStrong organizational and prioritization skills in a fast-paced environmentDeep awareness of pop culture, trends, and licensed product opportunities

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