Performance Marketing & SEO Specialist

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!

The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.

This role reports on-site to our Indianapolis facility Monday-Friday.

General Responsibilities:

Paid Search Management (Google, Microsoft/Bing, Criteo, Meta)

Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiencyOwn campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targetingMonitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize returnWrite and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion ratesConduct ongoing search term analysis, negative keyword management, and competitive researchProduce regular performance reports and translate data into clear recommendations for leadershipStay current on platform updates, beta features, and industry best practices across all paid channelsAffiliate Partner Management 

Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship managementNegotiate commission structures, promotional placements, and exclusive offers with key affiliate partnersMonitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and marginEnsure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant Identify and onboard new affiliate partners that align with brand and audience strategy Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition Search Engine Optimization (SEO)

Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategyConduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intentAudit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development teamDevelop and execute a content SEO plan that drives organic rankings for priority categories and productsMonitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trendsIdentify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gapsStay informed on Google algorithm updates and adapt strategy accordinglyPerformance Reporting & Cross-Channel Collaboration

Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIsCollaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are alignedPartner with the creative and content teams to brief assets needed for paid and organic initiativesShare insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunitiesTools, Automation & Process Improvement

Maintain data accuracy and feed implementation across platforms & find ways to optimize at scaleDevelop scalable processes for content creation, deployment, and reporting

Skills and Abilities:

Deep hands-on experience with Google Ads and Microsoft Ads campaign managementFamiliarity with Criteo and Meta Ads; experience with shopping/product feed campaignsWorking knowledge of affiliate marketing platforms, particularly Rakuten AdvertisingSolid SEO foundation spanning technical, on-page, and content disciplinesStrong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platformsDetail-oriented with strong organizational and prioritization skillsEffective communicator who can translate performance data into a clear business narrativeKnowledge of licensed consumer products or high-SKU ecommerce a plusAbility to connect marketing, product, and customer behavior into one narrativeExcellent communication skills, simplifying complex insightsStrong organizational and prioritization skills in a fast-paced environmentDeep awareness of pop culture, trends, and licensed product opportunities

Education/Experience:

Bachelor’s degree in Marketing, Business, Communications or related field3–5+ years of hands-on paid search experience; agency or in-house ecommerce background preferredExperience working with product data feeds and shopping campaignsProficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)Proficiency in Google Analytics 4, Google Search Console, and BotifyGoogle Ads certification a plusEcommerce merchandising or product strategyExperience in licensed consumer products or high-SKU ecommerce strongly preferredAbility to leverage technology to gain efficiencyComfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows

Physical Requirements:

This role requires communicating effectively in person, by phone, and electronicallyThis role requires navigation of multiple screens for several hours at a timeThis role requires observing and comprehending various data and communications, many times with colorful hues and contrast