A company is looking for a Performance Marketing Specialist to scale paid acquisition efforts and drive business growth.Key ResponsibilitiesManage and optimize campaigns across Google Ads, Facebook Ads, Microsoft Ads, and TikTok AdsAnalyze campaign performance and implement data-driven optimizations to enhance efficiency and conversion ratesDevelop and test new ad creatives, landing pages, and audience targeting strategiesRequired Qualifications1-3 years of experience managing paid digital campaigns, preferably in B2B SaaS or lead generationHands-on experience with Google Ads, Facebook Ads, Microsoft Ads, and TikTok AdsStrong analytical skills and experience with tools like Google Analytics and HubspotData-driven mindset with knowledge of conversion tracking and performance optimizationExperience with A/B testing and a passion for continuous improvement
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