Performance Marketing Specialist

Topaz Labs produces AI imaging technology that helps over 1 million paying customers (including teams at Apple, Netflix, and NASA) maximize the visual quality of over 1 billion photos and videos. We are profitable and growing fast, with strong product-market fit and a vast market in front of us. In this role, you'll effectively manage the paid search budget and work with the Brand and Marketing lead to maximize ROAS and customers acquisition. You'll also be an expert in A/B testing different approaches, and help us maximize our paid search. About you • 3-5 years of experience in conducting online search and keyword marketing campaigns • Ability to analyzing marketing data (e.g., Google Analytics, Rockerbox) • Ability to manage advertising budgets and optimize non-brand keyword campaigns • Strong understanding of advertising platforms such as Google Ads/Meta/LinkedIn • Analytical thinking and ability to test and iterate • Creativity and ability to create effective advertising content • Awareness of trends and innovations in SEM marketing • Readiness for continuous improvement and professional development • Ability to conduct competitive analysis • Experience in e-commerce is a a plus • Experience in photography or videography is a plus (but not required)