A company is looking for a Performance Marketing Specialist. Key Responsibilities Manage end-to-end execution of paid media campaigns across various platforms to support marketing objectives Optimize campaign performance through A / B testing and collaboration with creative teams Contribute to reporting and attribution using analytics tools and explore new media channels for growth Required Qualifications 2-4 years of experience in performance marketing, preferably in B2C or local / regional contexts Proven success in managing and optimizing campaigns within ad platforms Experience with GA4, Looker Studio, and Google Tag Manager Familiarity with conversion rate optimization and landing page testing tools Experience working cross-functionally with creative, content, and lifecycle teams
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