Performance Marketing Specialist

A company is looking for a Performance Marketing Specialist to manage and optimize SEM campaigns. Key Responsibilities Manage Google Ads and Microsoft Ads campaigns, including keyword strategy, ad copy, bidding, and targeting Optimize campaign performance to improve CPL, CVR, and pipeline efficiency Conduct search query analysis and execute A / B testing for ad copy and landing pages Required Qualifications 4-year bachelor's degree in a quantitative field preferred 2-4 years of hands-on experience managing SEM campaigns Strong understanding of keyword strategy, bidding models, and budget management Experience with large-scale SEM program optimization Demonstrated ability to take ownership and drive business impact

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