Performance Marketing Specialist Job at Theo Agency in New Haven

The ideal candidate will have experience managing paid search and paid social campaigns, and an understanding of multi-channel digital marketing programs. Strong time management and communication skills are essential in this role. This position is eligible for remote work. Key Responsibilities • Build digital media campaigns and support day-to-day campaign management and optimizations • Manage, monitor & communicate pacing and performance for assigned clients • Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations • Support communication with clients in relation to paid media management, performance, optimizations & opportunities • Stay up to date on platforms’ capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans • Support media vendor representative communications, partnership, & expectations • Work with stakeholders to verify & QA media tags • Continually work to expand knowledge of cross-channel paid media efforts Skills, Knowledge and Expertise • 2+ years of agency/in-house performance media experience • 2+ years of experience in 1+ primary digital advertising consoles (Google Ads, Meta). • Plan, forecast, build, & execute media campaigns • Monitor & optimize daily pacing & performance based on client KPIs • Report on campaign performance & provide detailed insights • Provide strategic recommendations & testing plans • Independently manage & prioritize day-to-day tasks and client deliverables • Collaborate with strategy, analytics, UX, clients & partner agencies • Communicate with client about campaign performance & recommend opportunities • Be a subject matter expert within the agency on ad consoles & trafficking • Become a subject matter expert within the agency on industry trends & platforms • Expand knowledge of cross-channel media & full-funnel implementation • Stay up to date on platforms’ best practices & BETAs • Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines • Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations Preferred Skills: • Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)