Key Responsibilities • Achieve maximum efficiency and profitability from core paid channels • Scale and optimize Google Ads • Scale and optimize Meta Ads • Establish high-volume, sustainable lead/customer acquisition funnels • Increase lead generation from paid channels • Reduce overall paid CAC • Validate and scale new paid growth opportunities • Discover new paid channel opportunities The Performance Marketing Specialist will play a crucial role in driving business growth through effective use of digital advertising platforms.
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