Performance Marketing Specialist REMOTE

OverviewTheo is a fast-growing performance media agency headquartered in Portland, Oregon. Note: We are unable to hire in California and New York at this time. Remote employees are expected to use video conferencing programs for virtual meeting attendance. Job DetailsDepartment: Activation What you'll doManage paid media campaigns including Search, Social, and Video.Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.Report on campaign performance and provide insights and strategic recommendations for performance improvement.Collaborate with Account Management, Strategy, Analytics, and UX internal teams.Key ResponsibilitiesBuild digital media campaigns and support day-to-day campaign management and optimizationsManage, monitor & communicate pacing and performance for assigned clientsUse reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendationsSupport communication with clients in relation to paid media management, performance, optimizations & opportunitiesStay up to date on platforms' capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plansSupport media vendor representative communications, partnership, & expectationsWork with stakeholders to verify & QA media tagsContinually work to expand knowledge of cross-channel paid media effortsSkills, Knowledge and Expertise2+ years of agency/in-house performance media experience2+ years of experience in 1+ primary digital advertising consoles (Google Ads, Meta); familiarity with paid search and paid social is strongly preferred.Plan, forecast, build, & execute media campaignsMonitor & optimize daily pacing & performance based on client KPIsReport on campaign performance & provide detailed insightsProvide strategic recommendations & testing plansIndependently manage & prioritize day-to-day tasks and client deliverablesCollaborate with strategy, analytics, UX, clients & partner agenciesCommunicate with client about campaign performance & recommend opportunitiesBe a subject matter expert within the agency on ad consoles & traffickingBecome a subject matter expert within the agency on industry trends & platformsExpand knowledge of cross-channel media & full-funnel implementationStay up to date on platforms' best practices & BETAsOutstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlinesExcellent verbal and written communication skills and the ability to work both individually and in a team environmentPreferred SkillsFamiliarity with tagging platforms (Google Tag Manager, Tealium etc.