Performance Marketing Specialist

Strong time management and communication skills are essential in this role. This position is eligible for remote work. Build digital media campaigns and support day-to-day campaign management and optimizations Manage, monitor & communicate pacing and performance for assigned clients Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations Support communication with clients in relation to paid media management, performance, optimizations & opportunities Stay up to date on platforms’ capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans Support media vendor representative communications, partnership, & expectations Work with stakeholders to verify & QA media tags Continually work to expand knowledge of cross-channel paid media efforts Familiarity with paid search and paid social is strongly preferred. Plan, forecast, build, & execute media campaigns Monitor & optimize daily pacing & performance based on client KPIs Report on campaign performance & provide detailed insights Provide strategic recommendations & testing plans Independently manage & prioritize day-to-day tasks and client deliverables Collaborate with strategy, analytics, UX, clients & partner agencies Communicate with client about campaign performance & recommend opportunities Be a subject matter expert within the agency on ad consoles & trafficking Become a subject matter expert within the agency on industry trends & platforms Expand knowledge of cross-channel media & full-funnel implementation Stay up to date on platforms’ best practices & BETAs Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations