Performance Marketing Specialist

Job Title: Performance Marketing Specialist (Paid Ads, Content, Social Media and Lead Generation) This role is ideal for someone who understands Meta (Facebook/Instagram), LinkedIn, and Google Ads, knows how to optimize campaigns, and can turn marketing into real business results. 2+ years experience running paid ads (Meta required, Google and/or LinkedIn preferred) Proven experience generating leads (not just traffic or engagement) Strong understanding of ad metrics (CPL, CTR, conversion rate) Experience testing creatives and optimizing campaigns Basic content creation or social media management experience (including LinkedIn) Organized, self-motivated, and results-driven Someone who focuses on results (leads, revenue), not just activity Strong testing mindset (constantly improving performance) Comfortable working in a fast-paced, execution-focused environment Able to manage both ads and social media execution Takes ownership and brings ideas proactively Understands how to market to business owners (B2B focus) Strong in paid ads first, with the ability to execute on social media as a secondary responsibility High-demand product with strong market need Direct impact on company growth and revenue Fast-moving environment with room to test and execute ideas Opportunity to build and own the marketing function