Performance Marketing Specialist

We’re Duft Watterson, a full-service, Ad Age Small Agency of the Year and 1% For The Planet member headquartered in Boise, with clients across the U.S. As a Performance Marketing Specialist, you’ll be part of an inspired team of marketing writers, artists, strategists and digital natives who develop innovative marketing strategies and campaigns. We’re seeking a Performance Marketing Specialist to join our digital team and take ownership of digital performance marketing including: Search engine marketing (SEM) campaigns, paid media analytics, and conversion tracking across multiple client accounts. You thrive in fast-paced environments, love digging into analytics, and are skilled with tools like Google Ads, Microsoft Ads, GA4, GTM, SEMRush, and similar marketing analytics platforms. Manage SEM campaigns across multiple client accounts and platforms (e.g., Google Ads, Microsoft Ads), including keyword research, campaign build, optimization, budgeting and performance monitoringDesign, build, and own client-facing data visualization dashboards to effectively translate complex media metrics into clear, actionable business insightsCreate, implement and maintain conversion tracking in-platform and via GA4 and Google Tag Manager to support campaign performance and optimizationAssist in the development and refinement of client tracking and attribution strategies to improve data quality and support campaign performanceMonitor, track and analyze campaign, website and audience performance across paid media channels to identify trends, deviations and opportunities and provide recommendations to optimize resultsProvide clear insights and recommendations to media buyers to improve performance, including targeting adjustments, budget allocation, and creative testingCollaborate closely with the media team to ensure tracking, measurement and campaign performance goals are aligned with the paid media strategy.Support SEO efforts by assisting with audits, implementing on-page optimizations, monitoring performance, and conducting keyword research, competitive analysis and content gap analysisManage and maintain our marketing analytics platform connections, the associated data warehouses, ensuring paid media data extractions and mappings operate correctly into client reporting dashboards Bachelor’s degree or equivalent experience in marketing, advertising, communications, or a related field2–4 years of experience managing paid advertising campaigns, either in-house or at an agencyProficiency with paid media platforms, including Google Ads and Microsoft AdsExperience with web analytics and tracking tools, including Google Analytics, Google Tag Manager, and marketing analytics platforms such as Improvado, Supermetrics, Adversity, Funnel.io or similarExperience building custom data visualization dashboards (e.g., Looker Studio, PowerBI) and connecting varying data sources to create cohesive media reportsExperience with keyword research tools, such as SEMRush, Ahrefs, or similar platformsStrong skills in spreadsheets, including Microsoft Excel and Google Sheets, for reporting and analysisExcellent attention to detail and critical thinking, with the ability to analyze data and identify trendsAbility to manage multiple projects simultaneously in a fast-paced environmentEagerness to learn new tools, platforms, and marketing strategies, and to deepen expertise in areas you already knowExperience with search engine optimization is a plus Experience with paid social channels is a plusExperience with DSPs and programmatic media buying is a plus