Performance Marketing Specialist

We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations. Strong time management and communication skills are essential in this role. This position is eligible for remote work. What You\'ll Do:Manage paid media campaigns including Search, Social, and Video.Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.Report on campaign performance and provide insights and strategic recommendations for performance improvement.Collaborate with Account Management, Strategy, Analytics, and UX internal teams.Key ResponsibilitiesBuild digital media campaigns and support day-to-day campaign management and optimizationsManage, monitor & communicate pacing and performance for assigned clientsUse reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendationsSupport communication with clients in relation to paid media management, performance, optimizations & opportunitiesStay up to date on platforms\' capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plansSupport media vendor representative communications, partnership, & expectationsWork with stakeholders to verify & QA media tagsContinually work to expand knowledge of cross-channel paid media effortsSkills, Knowledge and Expertise2+ years of agency/in-house performance media experience2+ years of experience in 1+ primary digital advertising consoles (Google Ads, Meta). Familiarity with paid search and paid social is strongly preferred.Plan, forecast, build, & execute media campaignsMonitor & optimize daily pacing & performance based on client KPIsReport on campaign performance & provide detailed insightsProvide strategic recommendations & testing plansIndependently manage & prioritize day-to-day tasks and client deliverablesCollaborate with strategy, analytics, UX, clients & partner agenciesCommunicate with client about campaign performance & recommend opportunitiesBe a subject matter expert within the agency on ad consoles & traffickingBecome a subject matter expert within the agency on industry trends & platformsExpand knowledge of cross-channel media & full-funnel implementationStay up to date on platforms\' best practices & BETAsOutstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlinesExcellent verbal and written communication skills and the ability to work both individually and in a team environment strong ability to articulate and document findings and recommendationsBenefitsHealthcare, Dental & Vision Insurance, Theo covers 75%Matching 401K - 100% up to 4%Unlimited PTOMaternity/Paternity benefitsRemote work supportComplementary supplemental insuranceUnlimited volunteer timeCharity matchingAbout Theo AgencyWe\'re a media agency in Portland, Oregon helping well-known brands and startups alike to launch full-funnel marketing activations.

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