Performance Marketing Specialist

This is the ideal position for a marketing professional with 2-5 years of experience, particularly one who thrives in client-facing environments and enjoys presenting data-driven insights. Own and manage advertising platforms, aligning with objectives set by leadership, and devising strategies to achieve goals.Strategize, execute, and continuously optimize campaigns across platforms like Google, Facebook, LinkedIn, Tripadvisor, Expedia, Booking.com, and other key advertising platforms.Ensure campaigns are aligned with broader marketing and business objectives, focusing on maximizing ROI/ROAS.Analytics and Reporting Use tools like Google Analytics, Agency Analytics, Claude, or similar platforms to track and measure campaign performance.Collaborate with account managers to provide clear, actionable insights on campaign performance, ensuring smooth communication with clients.Present campaign results and strategic recommendations to clients and stakeholders in a compelling, data-driven manner.Strategic Campaign Optimization Experience in scaling performance marketing campaigns.Familiarity with marketing automation tools and CRM systems.Ability to build automations and accelerate workflows using Claude and related API connectionsBasic understanding of data architecture and website optimization principles.Previous experience in the hospitality industry is a plus.What We Offer A collaborative and innovative work environment where you can thrive.Opportunities for professional growth and access to learning resources, such as monthly lunch & learns, team book club, mentorship, group certifications, & more.Competitive salary, comprehensive health benefits, and a supportive team culture.Flexible hours and work-life balance with hybrid work options (3 days in, 2 days work from home)About Lights On Digital

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