Lights On is excited to offer a fantastic opportunity for a Performance Marketing Specialist to join our team. In this role, you'll take ownership of our performance advertising channels, leveraging data to drive decisions and optimize campaigns for maximum impact. This is the ideal position for a marketing professional with 2-5 years of experience, particularly one who thrives in client-facing environments and enjoys presenting data-driven insights. Use tools like Google Analytics, Agency Analytics, Claude, or similar platforms to track and measure campaign performance.Collaborate with account managers to provide clear, actionable insights on campaign performance, ensuring smooth communication with clients.Present campaign results and strategic recommendations to clients and stakeholders in a compelling, data-driven manner. Stay ahead of trends in the performance marketing industry and apply best practices to client campaigns.Conduct competitor benchmarking to identify gaps and opportunities within our advertising strategies.
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