Performance Marketing Specialist

Performance Marketing Specialist - Retail Media

Location: Bentonville, AR (On-site)

Primary Focus: Walmart Connect, Wayfair Advertising

Role Summary

Zinus, Inc. is seeking a highly analytical and results-driven Performance Marketing Specialist to join our U.S. Growth Marketing team.

This role will serve as a key subject matter expert for Retail Media Network (RMN) advertising, with primary responsibility for Walmart Connect and Wayfair Advertising campaign management. The ideal candidate combines strong hands-on platform expertise with business acumen, translating marketplace performance data into actionable recommendations that drive profitable growth. This is not a role for someone who simply manages campaigns. We are looking for a marketer who can independently identify opportunities, diagnose performance challenges, evaluate tradeoffs, and proactively recommend solutions. Success in this role requires strong ownership, sound business judgment, and the ability to translate data into measurable business outcomes while responsibly managing advertising investment.

You will work closely with Growth Marketing, Sales, Merchandising, Content, and Supply Chain teams to ensure media investments support broader business objectives.

Key Responsibilities

Own day-to-day management and optimization of Walmart Connect advertising programs
Support strategy and execution of Wayfair advertising campaigns and marketplace growth initiatives
Develop campaign structures aligned to business priorities, category strategies, product lifecycle stages, and promotional events
Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship.
Monitor performance daily and proactively identify risks, trends, and growth opportunities
Analyze performance across SKU, category, and portfolio levels
Translate campaign results into actionable business recommendations
Identify root causes behind performance changes, including media, content, pricing, promotions, inventory, and competitive factors
Build and maintain reporting frameworks that connect media performance to broader business outcomes
Partner with Sales, Merchandising, Content, and Supply Planning teams to ensure advertising strategies align with business priorities
Design and execute testing plans across bidding, targeting, creative, assortment, and budget strategies
Stay current on Walmart Connect, Wayfair Advertising, and broader retail media developments
Drive process improvements that increase efficiency and scalability
Present clear recommendations to leadership by connecting advertising performance to broader business priorities and operational realities.
Required Qualifications

Bachelor's Degree required, preferably in Marketing, Business Administration
2-3 years experience in Marketing, Performance Marketing, Retail Media, Campaign Management, Advertising, etc.
Demonstrated hands-on experience managing Walmart Connect advertising campaigns in a professional or internship setting.
Proven experience managing meaningful retail media budgets and performance goals
Deep understanding of Walmart marketplace and Walmart Connect advertising products
Experience managing advertising for large product catalogs (100+ active SKUs preferred).
Experience balancing advertising performance with responsible stewardship of marketing investment.
Strong analytical skills with the ability to identify drivers behind performance trends
Advanced Excel proficiency including pivots, lookups, filtering, and data analysis
Experience translating data into recommendations for business stakeholders
Strong written and verbal communication skills
Ability to prioritize multiple initiatives in a fast-paced environment
Self-starter who can operate with limited oversight and strong ownership
Demonstrated ability to diagnose performance issues across media, pricing, promotions, inventory, content, assortment, and competitive dynamics rather than relying solely on campaign-level metrics
Preferred Qualifications

Experience working directly with Walmart merchants, category teams, or supplier organizations
Understanding of Walmart's merchandising, promotional, and marketplace ecosystem
E-commerce experience highly preferred
Experience managing Wayfair advertising campaigns
Experience with Skai or similar retail media management platforms
Experience in mattresses, furniture, home furnishings, or other large-item e-commerce categories
Familiarity with Amazon Advertising or additional retail media networks
Experience partnering with sales, merchandising, and e-commerce teams to drive business outcomes

Work Authorization/Security Clearance

Must be authorized to work within The US.

About Zinus

Zinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the world’s most loved online mattress and furniture brand.