Performance Marketing Specialist

Zinus, Inc. is seeking a highly analytical and results-driven Performance Marketing Specialist to join our U.S. Growth Marketing team. This role will serve as a key subject matter expert for Retail Media Network (RMN) advertising, with primary responsibility for Walmart Connect and Wayfair Advertising campaign management. Monitor performance daily and proactively identify risks, trends, and growth opportunities Analyze performance across SKU, category, and portfolio levels Translate campaign results into actionable business recommendations Identify root causes behind performance changes, including media, content, pricing, promotions, inventory, and competitive factors Build and maintain reporting frameworks that connect media performance to broader business outcomes Partner with Sales, Merchandising, Content, and Supply Planning teams to ensure advertising strategies align with business priorities Design and execute testing plans across bidding, targeting, creative, assortment, and budget strategies Stay current on Walmart Connect, Wayfair Advertising, and broader retail media developments Drive process improvements that increase efficiency and scalability Present clear recommendations to leadership by connecting advertising performance to broader business priorities and operational realities. Bachelor's Degree required, preferably in Marketing, Business Administration 2-3 years experience in Marketing, Performance Marketing, Retail Media, Campaign Management, Advertising, etc. Proven experience managing meaningful retail media budgets and performance goals Deep understanding of Walmart marketplace and Walmart Connect advertising products Experience managing advertising for large product catalogs (100+ active SKUs preferred).