Performance Marketing Specialist

Performance Marketing Specialist | Kolkata LocationCompany : Connect2 LearnLocation : Work From Office — KolkataEmployment Type : Full-TimeShift : Day shiftAbout Connect2 LearnConnect2 Learn is a rapidly growing global EdTech organization that delivers high-quality online learning solutions to students across ANZ, UK, and USA markets.Our focus is on building structured academic systems, ensuring measurable learning outcomes, and achieving scalable operational excellence.At Connect2 Learn, we promote a performance-driven culture that encourages ownership, innovation, and continuous growth while building a strong global education ecosystem.Role Overview We are seeking a highly analytical and result-driven Performance Marketing Specialist to lead and scale our international lead generation efforts.This role is ideal for candidates with hands-on experience in targeting audiences in the UK, USA, and ANZ regions, preferably within the EdTech sector. You will play a crucial role in generating qualified leads, optimizing campaign performance, and contributing directly to business growth.Key Responsibilities Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other platformsDrive international lead generation with a focus on UK, USA, and ANZ marketsTrack and improve key metrics such as CPL, ROAS, and conversion ratesManage campaign budgets, bidding strategies, and scaling initiativesConduct A/B testing for ad creatives, copy, and landing pagesImplement and manage tracking tools, pixels, and analytics dashboardsCollaborate with internal teams to enhance lead quality and conversion ratesAnalyze campaign performance and deliver data-driven insights and reportsWho Can ApplyMinimum 1+ years of experience in Performance MarketingProven experience in international lead generation (UK/USA/ANZ markets)Prior experience in EdTech or the education industry is preferredStrong understanding of digital funnels and paid marketing strategiesHands-on experience with Google Ads, Meta Ads, and analytics toolsWhat You’ll GainOpportunity to work on global campaigns and international audiencesExposure to a fast-paced, performance-driven startup environmentHigh ownership with direct impact on revenue growthStrong learning and career growth opportunitiesCollaborative and growth-oriented team environmentWhy Join Connect2 LearnBe part of a growing international EdTech organizationTake on a high-impact role with end-to-end campaign ownershipWork within structured processes and a performance-focused cultureAccess long-term career and leadership growth opportunities