Performance Marketing Strategist; Paid Media

Position: Performance Marketing Strategist (Paid Media) Media buying has changed.In 2026, a great media buyer is not just a button pusher.They understand the full system:creativeofferconversion rateplatform dynamicscompetitionwhat to test nextAt Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta and Tik Tok ads for DTC and ecommerce brands.This role is for someone who can run paid media and also think like a marketer.You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works.If you love following SOPs and repeating the same campaign structure forever, this is not the job.If you love thinking, testing, and building frameworks that win, keep reading.You have proven performance marketing resultsTrack record managing paid media accounts with real spendExperience with DTC and ecommerce brands (preferred)Strong understanding of testing and scalingYou are a strategist, not a robotYou challenge assumptions and adapt fastYou do not blindly follow “best practices”You can explain what you are doing and whyYou understand creative is the leverYou can build a creative testing roadmapYou can pull insights from reviews, competitor ads, and ad commentsYou can work with editors to create winning ad variationsYou can help source actor talent when neededYou can diagnose the full funnelYou can spot whether performance issues are offer, creative, or conversionYou can give clear CRO suggestions to improve landing pagesYou can think beyond the ad accountYou communicate clearly and leadYou can confidently speak with clientsYou can present plans, results, and next stepsYou stay calm, clear, and proactiveYou have ownership and urgencyYou act like it is your moneyYou move fast and follow throughYou do not wait to be told what to doWhy this role is excitingThis is not a maintenance job.You will be surrounded by people who move fast, care a lot, and take the work seriously.We test aggressively. We learn quickly. We build frameworks that scale.You will work on real brands with real budgetsYou will manage accounts that spend meaningful dollars and require real thinking.You will not be stuck doing small tweaks all day.You will sharpen your creative strategy skillsMost media buyers never learn creative strategy.Here, it is part of the job.You will build testing roadmaps, develop angles, and learn what makes ads win at scale.You'll own creative briefs, and you'll work with our video editors and designers.You will grow into senior strategyWe want people who want more responsibility.If you perform, you will grow.More ownership. More influence. More autonomy.You will work with a team that respects high standardsWe value:ownershipurgencyclear communicationbeing directbeing easy to work withdoing great work without dramaIf that sounds like your kind of environment, you will love it here.#J-18808-Ljbffr