The Role
This person will lead strategy and execution across paid channels, drive efficient customer growth, help us unlock new audiences, and work cross-functionally with creative, product, catalog, and leadership.
This is a hands-on startup role. You should be comfortable moving from ad account to dashboard to landing page to creative brief in the same day.
What You’ll Do
Own day-to-day strategy, execution, and optimization across paid channels including Meta, Google, YouTube, TikTok, and other emerging growth channels
Manage budgets against clear business goals including CAC, ROAS, conversion rate, and AOV
Build and run a rigorous testing roadmap across audiences, creative angles, offers, landing pages, funnel steps, and bidding strategies
Partner closely with creative to develop ad concepts and landing page ideas that resonate with our core customers
Work with product and engineering to improve attribution, tracking, event quality, and reporting
Build weekly and monthly reporting for leadership with a strong point of view on what is working, what is not, and what to do next
Stay close to the customer and market. You should understand what motivates buyers, what makes an offer convert, and how creative quality impacts performance
What Success Looks Like
You establish a repeatable testing cadence and a reliable performance reporting rhythm
You improve efficiency while responsibly scaling spend
You help Audiio find new pockets of growth beyond a small number of core campaigns or channels
You raise the quality of the creative feedback loop, not just the media buying
You become a trusted operator who connects channel performance to bigger business decisions
What We’re Looking For
5+ years of hands-on performance marketing or paid media experience
Strong experience in subscription, SaaS, DTC, marketplace, creator economy, or media/creative tools businesses
Deep fluency in Meta and Google, plus solid working experience with YouTube and at least one additional growth channel
Experience personally owning meaningful budgets and performance targets
Strong analytical skills and comfort making decisions despite imperfect attribution
A track record of scaling spend without losing efficiency
Real creative judgment. You know how messaging, offer, hook, landing page, and audience all work together
Comfort operating autonomously in a lean environment without a lot of layers or hand-holding
Clear communication and strong business judgment
Willingness to be both strategist and doer
Agency or in-house backgrounds can both work, but you must have personally owned outcomes, not just reporting
The Kind of Person Who Thrives Here
You like startups because you want ownership
You move quickly, but you do not confuse motion with progress
You are scrappy, but still rigorous
You do not need a huge team, perfect attribution, or endless meetings to do great work
You want to help build the machine, not just manage one small part of it
Nice to Have
Experience marketing to filmmakers, video editors, creators, production companies, agencies, or creative professionals
Experience with subscription funnels, CRO, free trials, and lifecycle coordination
Experience with affiliate programs, creator-led acquisition, or sponsorship partnerships
Familiarity with music, audio, media licensing, or AI-assisted creative tools
Compensation
Base salary around $125,000
Bonus tied to performance and growth goals
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