Performance Media Planner - Paid Search Paid Social

The Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube, Facebook/Instagram, Pinterest, LinkedIn, and Twitter Lead day-to-day management and optimization of campaigns to meet and exceed goals Campaign planning, forecasting, and budgeting Recommending testing strategies and optimizations to drive performance Campaign bid management strategy and oversight Campaign data analysis, reporting, and insights Summarize and communicate the status of all campaigns with appropriate internal and external contacts Keyword research, ad copy creation, and audience development Industry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study 1+ years of paid social or paid search marketing experience Proficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon. The details of our job offers are determined by relevant experience and knowledge related to the position. Participation in the Employee Stock Ownership Plan Comprehensive health insurance plan options, including 100% paid plan Employee dental, life and disability coverage, 100% paid Participation in 401(K) Plan with generous employer match Generous paid parental leave Generous PTO policy, including 11 paid holidays per year Employee wellness stipend + home office stipend Commuter stipend (for hybrid employees)

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