Performance Media Specialist

We’re seeking a Performance Marketing Specialist to join our media team and take ownership of performance media including: SEM campaigns, paid media analytics and conversion tracking across multiple client accounts. You’re a hands-on digital marketer with 2–4 years of experience running paid media campaigns and turning data into actionable insights. You thrive in fast-paced environments, love digging into analytics, and are skilled with tools like Google Ads, Microsoft Ads, GA4, GTM and similar marketing analytics platforms. Responsibilities: • Manage paid search (SEM) campaigns across multiple client accounts and platforms (e.g., Google Ads, Microsoft Ads), including research, build, optimization, budgeting and performance monitoring • Manage and maintain our marketing analytics platform, and its associated data warehouses, ensuring paid media data extractions and mappings operate correctly • Build, maintain and analyze paid media dashboards and visualizations across single channels and cross-channel platforms for all clients, highlighting key metrics, trends and actionable insights while ensuring data consistency and accuracy • Create, implement and maintain conversion tracking in-platform and via GA4 and Google Tag Manager to support campaign performance and optimization • Assist in the development and refinement of client tracking and attribution strategies to improve data quality and support campaign performance • Monitor, track and analyze campaign, website and audience performance across paid media channels to identify trends, deviations and opportunities and provide recommendations to optimize results • Provide clear insights and recommendations to media buyers to improve performance, including targeting adjustments, budget allocation and creative testing • Collaborate closely with media and digital teams to ensure tracking, measurement and campaign performance goals are aligned • Support SEO efforts by assisting with audits, implementing on-page optimizations, monitoring performance and conducting keyword research, competitive analysis and content gap analysis Required Qualifications: • Bachelor’s degree or equivalent experience in marketing, advertising, communications or a related field • 2–4 years of experience managing paid advertising campaigns, either in-house or at an agency • Proficiency with paid media platforms, including Google Ads and Microsoft Ads • Experience with web analytics and tracking tools, including Google Analytics, Google Tag Manager and marketing analytics platforms such as Improvado, Supermetrics, Adversity, Funnel.io or similar • Experience with keyword research tools, such as SEMRush or similar platforms • Strong skills in spreadsheets, including Microsoft Excel and Google Sheets, for reporting and analysis • Excellent attention to detail and critical thinking, with the ability to analyze data and identify trends • Ability to manage multiple projects simultaneously in a fast-paced environment • Eagerness to learn new tools, platforms and marketing strategies, and to deepen expertise in areas you already know • Experience with paid social channels is a plus • Experience with DSPs and programmatic media buying is a plus