Planit Advertising, Inc. is hiring: Media Supervisor in Baltimore

Job Type Full-timeDescriptionSUMMARYThe Media Supervisor will be responsible for strategic planning, execution, optimization and analysis across all media channels, including digital (display, paid social, paid search, video, affiliate and shopper media) and traditional (broadcast, out of home, print, radio). Manage multiple client accounts, specifically B2B & lead generation related accountsManage RFP process and evaluate opportunitiesDevelop client-facing paid digital marketing recommendations and update internal process documents important for campaign pacing and traffickingDevelop internal campaign planning spreadsheetsMeasure campaign KPIs through multiple platforms (including Tableau and Google Analytics) to establish cross channel analysisBuild in-campaign and post-campaign analysis to demonstrate learnings against goals and provide relevant recommendationsCollaborate with internal teams to move the campaign forward through creative, account and traffic departments, and facilitate holistic strategic thinking and analysisCreate visibility for the agency through attendance of industry conferences, presentations, and representation on professional associationsEnsure Planit's digital media efforts are best of breed through the recommendation of new technologies, ad units, and process improvementsCommunicate with clients weekly on campaign performance, strategic direction and forward thinking recommendationsManage and teach junior employees about new process improvements, new targeting tactics, platforms, ad units, etc. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.