Planner (Marketing/Emerging Media)

May be assigned to various, unanticipated sites throughout the United States. PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Planner (Marketing/Emerging Media) . • Will identify trends in data and provide insights for team, and be expected to read graphs and charts, and analyze large sheets of data. • Work will involve measurement and tracking methods to achieve campaign KPIs, review performance metrics for advertising and landing pages and how they relate to campaign and client objectives, and performing other duties as required. Required • Master's degree in communications, media or related field • At least 6 months in position offered or as a search marketing strategist • Optimize digital campaigns for e-commerce client through ad channel diversification and audience segmentation • Grow digital marketing activities for various brands • Plan and execute emerging media campaigns • Use of performance metrics for advertising • Analyze large amounts of data • Buying paid media/ads on Facebook/Instagram, TikTok, Snapchat, and Google or YouTube • Strategic media planning & campaign management • Market research within entertainment industry • Translate research data into actionable insights through story-driven reports and presentations Salary Range: $79,622 to $85,000 per year