Portfolio Value Marketing Manager

Position SummaryThe Portfolio Value Marketing Manager is responsible for defining and activating the integrated value story of Liva Nova’s cardiopulmonary portfolio in North America. The role integrates all of the products and services within our total perfusion solution across multiple commercial channels. Your goal is to shift the customer conversation from individual products to a holistic, long‑term partnership by clearly articulating the combined clinical, economic, and operational value of Liva Nova solutions. Rather than owning a single product, this role connects strategies, messaging, and tactics across the portfolio to help hospital customers understand how working with Liva Nova brings meaningful value. The Portfolio Marketing Manager partners closely with product marketing, sales, corporate accounts, clinical, and service teams to enable customer‑centric, value‑based engagement with hospitals and health systems.Essential Job FunctionsDevelop and lead portfolio‑level marketing strategy and brand management that unites Liva Nova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers.Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system‑level story.Partner with product marketing teams to align product‑specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation.Create customer‑facing portfolio tools and content (value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders.Lead development of economic and outcomes‑based storytelling, including total cost of ownership, utilization efficiency, workflow impact, and long‑term value.Support strategic account and IDN engagements by enabling cross‑product discussions and longer‑term planning conversations that extend beyond single purchasing decisions.Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning.Personally provide marketing management for all Cardiopulmonary service products.Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts.Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity.Track progress of key initiatives, measure impact, and recommend options for improvement.Work within Liva Nova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant.Take ownership of additional tasks and initiatives as needed.Required Skills And CompetenciesDemonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams.Comfortable acting as a connector across teams, ensuring consistency while respecting product‑level depth.Experience translating complex concepts—such as total cost of ownership, service life, and long‑term value—into clear, compelling narratives.Work well within teams that are not located in a specific building or geography.Ability to travel regularly domestically (~25‑30%) and internationally (1‑2 times/year).Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel.Strong analytical and financial skills to organize complex information into clear frameworks and business cases.Excellent project management skills, with demonstrated ability to lead cross‑functional teams and develop new programs.Ability to communicate effectively with health care professionals.Strong interpersonal skills and professional demeanor.Ability to prioritize under pressure and manage multiple tasks simultaneously.Ability to meet…