A company is looking for a PPC Specialist to drive paid media strategy and performance across various advertising platforms. Key Responsibilities Plan, execute, and optimize Amazon Advertising campaigns Analyze performance metrics to drive informed decisions for revenue and brand awareness Develop strategies for ad copy, keywords, budgets, and placements across multiple platforms Required Qualifications Bachelor's degree in Marketing, Business, or a related field 4+ years of experience managing Amazon advertising campaigns with significant budgets Comprehensive understanding of Amazon ad reports and tools 2+ years of experience managing Google and Microsoft advertising campaigns Background in ecommerce or direct-to-consumer marketing
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