PPC & Local SEO Specialist

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ, that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s fully managed and generates exceptional results. Position Overview The Paid Search & Local SEO Support role is responsible for the hands‑on execution of paid search campaigns and local SEO initiatives. This position manages Google Ads, Local Service Ads, and Bing Ads campaigns alongside Google Business Profile optimization, local citation management, review management, and local SEO reporting — all working together to help TCMS clients generate qualified leads and maximize their local search visibility. Account Setup & MaintenanceEnsure all paid search accounts are properly configured, organized, and maintained according to TCMS standards and best practices.Key Responsibilities Create new Google Ads and Local Service Ads accounts or restructure existing accounts to conform to TCMS standardsSet up and configure Local Service Ads accounts, including verification and background check processesDevelop detailed ad profiles including business information, service areas, business hours, and services offeredPerform keyword research and develop keyword and negative keyword listsCreate ad groups and develop compelling ad copy aligned with client goalsBuild landing pages using Unbounce and/or Word Press Beaver Builder, or provide content specifications for the web teamSet up conversion tracking using Google Tag Manager and/or What Converts, including form fills and call trackingTest and verify that all conversion tracking is functioning correctly with proper attributionMaintain organized, clean account structures that facilitate easy management and reportingSuccess MetricsAll new accounts set up within established timelines and meeting quality standardsConversion tracking verified and functioning correctly for 100% of accountsAccount structures follow TCMS naming conventions and organizational standardsAll required verification processes completed without delays2.