PPC & Local SEO Specialist

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ, that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s fully managed and generates exceptional results. Our clients stay with us for years, and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.I. Position Overview The Paid Search & Local SEO Support role is responsible for the hands‑on execution of paid search campaigns and local SEO initiatives. This position manages Google Ads, Local Service Ads, and Bing Ads campaigns alongside Google Business Profile optimization, local citation management, review management, and local SEO reporting — all working together to help TCMS clients generate qualified leads and maximize their local search visibility. The ideal candidate has strong technical skills across paid and organic local channels, excellent attention to detail, and the ability to translate data into actionable campaign improvements.This role is accountable for delivering results across five key areas:1. Account Setup & MaintenanceEnsure all paid search accounts are properly configured, organized, and maintained according to TCMS standards and best practices.Key Responsibilities Create new Google Ads and Local Service Ads accounts or restructure existing accounts to conform to TCMS standardsSet up and configure Local Service Ads accounts, including verification and background check processesDevelop detailed ad profiles including business information, service areas, business hours, and services offeredPerform keyword research and develop keyword and negative keyword listsCreate ad groups and develop compelling ad copy aligned with client goalsBuild landing pages using Unbounce and/or Word Press Beaver Builder, or provide content specifications for the web teamSet up conversion tracking using Google Tag Manager and/or What Converts, including form fills and call trackingTest and verify that all conversion tracking is functioning correctly with proper attributionMaintain organized, clean account structures that facilitate easy management and reportingSuccess MetricsAll new accounts set up within established timelines and meeting quality standardsConversion tracking verified and functioning correctly for 100% of accountsAccount structures follow TCMS naming conventions and organizational standardsAll required verification processes completed without delays2. Campaign ManagementExecute and optimize paid search campaigns to drive qualified leads while staying within client budgets.Key Responsibilities Set and manage budgets for Google Ads and LSA campaigns, ensuring cost‑effective lead generationAdjust bids to ensure ads are competitive and achieve desired lead volumesContinuously optimize campaigns to drive conversions while staying within budgetImplement A/B tests for ad copy, landing pages, and targeting (when appropriate)Create remarketing campaigns using RLSA and audience lists when applicableMonitor campaigns daily to quickly identify and resolve issuesApply demographic, device, and geographic targeting based on strategy recommendationsStay current on Google Ads platform changes, new features, and best practicesFollow established SOPs and best practices for all campaign management activitiesSuccess MetricsCampaigns optimized weekly with documented changes and rationaleBudget utilization within 5% of target (no significant under spend or overspend)Issues identified and escalated or resolved within 24 hoursA/B tests running on appropriate accounts with documented learnings3. Google Business Profile & Local SEO ManagementManage and optimize Google Business Profiles and local SEO presence to maximize visibility and engagement in local search results.Key Responsibilities Set up, claim, and optimize Google Business Profile listings for new and existing clientsMaintain accurate and complete GBP…