PPC Manager

The PPC manager is responsible for producing an ROI on all campaigns and providing reports to the account managers and/or clients. Responsibilities of Role • Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook, Instagram, and other platforms for a variety of clients • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics • Manage the creation of large adgroup and keyword lists • Provide creative copy suggestions and graphical ad templates • Manage Display network placement lists on Google Ads and through other contextual advertising platforms • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives • Keep pace with search engine and PPC industry trends and developments • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project development, timelines, and results • Provide oversight and work closely with the other team members to meet client goals Qualifications • No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC) • Proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools • Proficiency with popular PPC ad platforms (Google Ads, Facebook Ads, Bing AdCenter, etc) • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals • Experience with content management systems • Google Ads, Facebook, or Bing certification a plus • BS/BA degree preferred Job Location This is a position in Wichita, KS. Balefire Marketing + Advertising is a full service, integrated design agency in Wichita, KS.