The role requires a strategic mindset, data-driven decision-making, and the ability to maintain clear and effective communication with both internal teams and clients. Clearly communicate campaign progress, adjustments, and results to ensure client satisfaction and alignment with business objectives.Performance Reporting: Regularly prepare and present in-depth performance reports, including key performance metrics (CPC, CTR, CPA, ROAS) and actionable insights. Align campaigns with broader business objectives, ensuring a cohesive approach across all digital channels.Stakeholder Coordination: Collaborate with internal stakeholders to ensure paid search efforts align with company goals and support sales or product launch strategies.Knowledge Sharing: Actively contribute to knowledge-sharing within the marketing team by educating peers about PPC best practices, emerging trends, and new tools or features in Google Ads and Bing Ads. This includes experience in Google Search, Display, YouTube, Shopping, and Bing Search campaigns.Agency or Client Experience: Experience working in a client-facing role, ideally in a digital marketing agency, managing multiple PPC accounts with large-scale budgets.Experience at Google (Bonus): Previous experience working at Google or within a Google Partner agency is highly desirable, particularly if you have in-depth knowledge of Google Ads best practices, new features, and insights from working directly with the platform. Google Ads & Bing Ads Expertise: Advanced proficiency in managing campaigns across Google Ads and Bing Ads, including search, display, shopping, remarketing, and video campaigns.Analytics Tools Proficiency: Strong working knowledge of Google Analytics, Microsoft Advertising Intelligence, Google Tag Manager, and other relevant analytics and tracking tools to measure, report, and optimize PPC campaign performance.Data Interpretation: Ability to analyze large datasets, interpret complex data, and turn insights into actionable strategies to optimize campaign performance.
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