A company is looking for a Paid Ads Marketing Specialist to manage and optimize their paid media campaigns. Key Responsibilities: Plan, execute, and optimize PPC campaigns across various ad platforms Conduct keyword research, audience targeting, A/B testing, and performance analysis Collaborate with creative teams to develop effective ad creatives and landing pages Required Qualifications: 2-4 years of experience managing PPC campaigns, preferably in a SaaS or e-commerce environment Bachelor's degree in Marketing, Business, Communications, or a related field preferred Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued Proven track record of managing paid media budgets with clear ROI Strong analytical skills with experience using tools like Google Analytics and Google Tag Manager
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