PPC / SEM Digital Marketing Specialist Job at Make & Model Marketing in Clevelan

Your focus will be on driving high-quality traffic and measurable results for our automotive dealership clients through a variety of campaign types, including Search, Display, YouTube, Performance Max, Vehicle Listing Ads, and Paid Social Ads. You’ll collaborate with account managers to understand client goals and build data-driven strategies, and coordinate with internal teams to ensure campaigns meet compliance, brand, and co-op guidelines.ResponsibilitiesManage day-to-day operations of paid media campaigns across Google Ads, Microsoft Ads, YouTube, and Meta (Facebook/Instagram)Develop and execute paid media strategies that align with client goals and deliver measurable resultsMonitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunitiesProvide ongoing recommendations for budget allocation, bidding strategies, and campaign enhancementsStay current with platform updates, industry trends, and best practices through continual learningCollaborate with internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelinesEffectively manage multiple client accounts simultaneously, meeting timelines and maintaining attention to detail across all projectsRequirementsMinimum 2–3 years of hands-on experience managing paid search campaigns across Google Ads, Microsoft Ads, and Meta (Facebook/Instagram)Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimizationMinimum 2–3 years of experience analyzing paid media performance using Google Analytics and other reporting platformsProficiency in Google Workspace tools (Docs, Sheets, Drive) and Microsoft Office (Word, Excel)Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) Over time, you’ll take ownership of your own set of accounts with a clear understanding of expectations.Work closely with our paid search specialists and account managers to understand client goals, strategies, and how we communicate and collaborate internally.Learn what quality land standards looks like at Make & Model — from campaign setup to reporting — and how we maintain those standards consistently across our clients and teams.Become familiar with the platforms and tools we use for paid media management, reporting, project coordination, and internal organization.Compensation And Benefits$65,000-$70,000 annual salaryYour final compensation will be determined by your experience level and skillsetCompensation is reviewed annuallyMedical, Dental, & Vision Insurance (Employer pays 50% of premiums)Simple IRA + 3% Matching Opportunity10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hoursCompany DescriptionMake & Model Marketing is an automotive digital marketing agency here to help you navigate the ever-changing world of digital marketing.