PPC Senior Strategist

Gragg Advertising is seeking an advanced PPC Senior Strategist to join our team of fun-spirited, hardworking, innovative-thinking individuals. Must have 3+ years of experience in the PPC and digital marketing field. If you are dedicated to your work, personal and team growth, and to helping drive our company’s mission forward, then we’re looking for you. Job Responsibilities: • Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, audience targeting, bid strategies management, ad copywriting and other core paid search capabilities • Verbally communicate with clients in a clear and concise manner (via MS Teams on a weekly basis) PPC campaign updates along with recommended strategies to optimize overall performance • Apply appropriate analysis and optimization techniques to ensure that campaigns deliver effectively and achieve goals and objectives. Required/Preferred Skills and Experience: • 2+ years of Google Ads experience • Google Ads Certified Preferred • Experience with Google Search, Display & Video Network, including remarketing and contextual advertising • Experience in applying search marketing to brand-building and direct-response initiatives • Technical, strong quantitative skills including high math proficiency and analytical nature • Solution-oriented with complex client accounts • Excellent verbal and written communication skills • High attention to detail with critical thinking capabilites • Ability to work independently with minimal supervision and as a part of a team

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