The objective of the PPC Specialist is to maximize the volume of inbound organic and paid traffic from search engines and ad platforms to our BOOST MEDIA GROUP website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, ad building and optimizing, ad group development and more. • Track, report, and analyze website analytics and PPC initiatives and campaigns. • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Research and implement search engine optimization recommendations.
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