Summary: The PPC Specialist is responsible for managing and enhancing strategies across Google Ads, Programmatic and Social channels Essential Duties and Responsibilities include the following. Other duties may be assigned. • Work with Account Directors to develop integrated and strategic digital, video and social strategies • Launch and optimize PPC campaigns • Keyword research and management to optimize bids • Perform daily account management of PPC campaigns • Oversee accounts on video and social platforms • Plan and report on campaigns across various channels • Oversee day to day campaign management, budgets, and optimizations in support of client goals • Provide recommendations on SEM and social campaign optimizations to increase quality traffic, leads and meet established KPIs • Meet with clients to present monthly digital reviews • Provide in depth end of month reporting, analysis and recommendations for campaigns • Review Google Analytics on a regular basis to monitor goal conversions • Evaluate new digital opportunities and products to determine relevancy Company DescriptionEstablished Advertising Agency based in Dallas.
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