Plan, develop, and implement, manage, and optimize comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to: paid search, remarketing, display, and video campaigns Manage and optimize paid social campaigns on Facebook and LinkedIn Take responsibility for all client deliverables and PPC results Write engaging ad copy for Google, Facebook and LinkedIn ads Keep up to date with paid media best practices, bid management systems, keyword development tools, and industry research
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