PPC Specialist

The PPC Specialist will be responsible for developing, implementing, tracking, and optimizing our marketing strategies across all digital channels. We are seeking someone with a strong grasp of paid search and social advertising, with the ability to create results driven paid campaigns. Transcendental is a strategic marketing agency that fosters growth for dental practices across the country, utilizing data-driven insights and a unique, proven dental marketing methodology. Coordinate with internal team members to formulate comprehensive, evidence-based digital strategies for our clients including Paid Search, Retargeting, YouTube Advertising and Meta Advertising.Plan, create, and manage PPC campaigns across Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, and other digital platformsDevelop proposed paid digital strategies and decks including recommended targeting, keywords, ad spend and schedules.Keyword, online market, user traffic and online competitor research to ensure our clients ads optimize and drive results.Manage the development and execution of go-to-market strategies for paid search, digital display, social media and YouTube campaigns - including strategic roadmaps and keyword research.Creating and implementing campaign A/B test experiments to identify optimal campaign settings.Monitor and analyze campaign performance using Google Analytics, Google Tag Manager, and platform-specific dashboardsEffectively manages efforts to focus on delivering on top priorities in a fast-paced environment.Measure and report performance of all digital marketing campaigns, and assess against goals.Identify trends and insights, and optimize spend and performance based on the insights.Collaborate with internal teams to create landing pages and optimize ROI based on data and testing.Some client facing presentation will be required Why Work for Transcendental?